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GREENPOINT

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Greenpoint is an app I designed for my Design Principles II final project. Greenpoint was built upon a research project also conducted in Design Principles II, in which I found an unmet need for students on urban campuses to have more interactions with green spaces. These findings led me to design Greenpoint, an app that gamifies interactions with green spaces in cities.

This project starts with partner-conducted user research conducted on over fifty students from RISD and Brown University, followed by ideation, the accompanying app, and mockups for a branded marketing campaign.

User Research
UI/UX
Branding/Marketing

User Research


Problem Statement: RISD students expressed a desire to interact more with green spaces—but our urban campus lacks accessible, engaging options. Greenpoint gamifies outdoor exploration to reconnect students with nature.

Sketches & Ideation



User Flow
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Typography & Colors



Landing & Homepage

Activity & Claim Rewards



Explore & Profile


Scan QR Code & Dwell Timer



Branding & Marketing










Product Mockups