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 TUNNEL VISION
                                                        

Tunnel Vision is an interdisciplinary concept project that proposes a redesign for the Apple AirPods Max, in collaboration with Nike. I built upon the existing partnership between Apple and Nike to explore a soccer focused headphone campaign that brings the culture, aesthetics, and training lifestyle of the sport into an existing Apple product. 

This project starts with user research conducted on Apple AirPods Max owners as well as athletes, and is followed by a physical modeling redesign, an accompanying app, and a branded marketing campaign.

Physical Product
Packaging
UI/UX
Branding/Marketing


Problem Statement:  The AirPods Max offer premium sound but fall short for athletic training due to bulk, sweat retention, and lack of feedback tools. Tunnel Vision reimagines the product for athletes—integrating lightweight hardware and real-time audio cues to enhance tempo, form, and motivation during workouts.

Headphone Redesign Thinking





Sketches & 3D Modeling




App User Flow

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App UI







Branding & Packaging